"Sac & Co" Series Celebrates Halloween and Holiday Reading Opportunities.

Happy Halloween from First 5 California! Jami Lopez (A.K.A. Pippi Longstocking) joins Sac & Co to explore the fun stories and books you can read with young kids to celebrate.

ABC-10 Morning News Interviews First 5 California Executive Director about Introducing Kids to the Kitchen.

Messes aside, your kitchen is truly an amazing laboratory for learning. Find out the scoop on this news segment with First 5 California's Executive Director Camille Maben!

ABC-10 Morning News Interviews First 5 California Executive Director about Singing.

First 5 California Executive Director visits ABC-10 Morning News to talk about the importance of singing with young kids and offers tips on making it an everyday experience.

Brainy Birds & Counting

Did you know that babies' brains are wired for math? First 5 California's "Brainy Birds" are sharing an important message about early math skills -- including counting those little toes together right from the start.

"Brainy Birds"

Introducing First 5 California's Brainy Birds: Franco, Orson, and Melody! They're fun to watch - but more importantly, each of them flew in with an important story to share with families across California.

Brain-Building Basics

Science made simple! Remember these 5 steps to help build your child's brain.

Experiences Build Brain Architecture

Healthy development in the early years provides the building blocks for a successful future.

"From the Moment They're Born"

A baby's brain is developing at fantastic speeds. Parents can fuel this growth by talking, reading, and singing right from birth.

"If We Don't"

The fewer words babies hear, the smaller their vocabularies, and the greater their chances of dropping out of school.

Learning Center

Talk. Read. Sing.

You can impact your child’s brain development from day one.

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Free Downloads

Quit smoking for good.

Learn about free counseling and referral services.

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